The Iconic Designer Returns to Revolutionize Swimwear — Again

When Panos Papadopoulos launched his first label in the 1980s, he didn’t just make swimwear — he transformed it. Lifeless, drab designs gave way to vibrant colors, bold prints, and superior fits that became synonymous with confidence and style. Now, in 2025, Panos is set to redefine the industry once more with a new brand and collection, at a time when the world is craving his creativity, passion, and optimism.

Slated for an early autumn 2025 debut, his new label, Papadopoulos, will fill what he believes is a glaring gap in today’s swimwear market. After stepping back from the industry to recharge and reconnect with his creative core, Panos traveled extensively, gaining a global perspective on fashion’s triumphs and pitfalls.

He observed an industry in flux:

• Stagnant trends and uninspired designs.
• The flood of low-quality, mass-produced garments filling landfills in the name of “fast fashion.”
• A disconnect between brands and their consumers, where profit has often outpaced purpose.

In Panos’ words:
“Since stepping away, I’ve seen fits deteriorate and designs grow stale. Many brands churn out products with no real connection to the customer. Karl Marx’s idea of alienation feels disturbingly relevant in fashion today. When craftsmanship and passion give way to mass production and superficial profit goals, we lose sight of why we began creating in the first place. Of course, making money matters—but for me, it starts with offering something that brings joy to the customer and builds a lasting bond with the brand’s vision.”

The Papadopoulos collection will cater to both women and men, blending timeless aesthetics with innovative fit and exceptional quality. His mission is simple yet profound: to help people feel their best—in their swimwear and in their skin.

But the vision doesn’t stop at swimwear. Discussions with national and international partners are already underway to expand into clothing and accessories. Panos also aims to introduce a groundbreaking distribution model that will streamline the process from concept to consumer, rethinking how fashion is brought to market.

With Papadopoulos, the designer plans to set a new standard—where design excellence, sustainability, and customer focus take centre stage. Details about the collection’s magic touch and where it will be available for purchase will be revealed in due course.